In case you think Google's prize efforts are just directed towards the Lunar X PRIZE, you haven't noticed the California Clean Tech Open. From the site:
"The mission of the California Clean Tech Open is to encourage the development of clean technology companies that foster a healthy natural environment — companies that provide environmental benefits in the areas of renewable energy, energy efficiency, pollution reduction and resource protection and conservation."
They aren't the only ones helping with this prize, though. Here are the prizes - some in the form of cash, and some in the form of business services that a start-up would need:
"Each category winner will receive a prize package worth $100,000:
$50,000 from one of the following sponsors:
AMD Smart Power Prize
Environ Foundation Air Water and Waste Prize
Google Green Building Prize
Lexus Transportation Prize
PG&E, SCE and SDG&E Renewables Prize
PG&E, SCE and SDG&E Energy Efficiency Prize
Office space for 1 year from Plug and Play Tech Center.
Legal Services from Wilson Sonsini Goodrich & Rosati.
Recruiting services from People Connect.
Accounting services from Accretive Solutions.
Public Relations services from Antenna Group.
Insurance services from MacCorkle Insurance Service.
Marketing services from Tangibility"
There are a lot of other advantages for competitors listed on the competition page.
"The Awards Ceremony for the 2007 California Clean Tech Open will be held in San Francisco in late October."