Will Pomerantz, with major appearances by blog guests Josh Neubert and Becky Ramsey, explains how the Pete Conrad Spirit of Innovation Award to encourage space entrepreneurialism in students started. It sounds like they have plans to continue the competition in 2008, and hope to make it even bigger, for example with more teacher outreach.
I'm not sure if this part indicates just where they wanted to go at first, or where they'd still like to go:
We planned to do both a student and professional version of this challenge, but quickly realized that we did not have the capability to take both on at first.
Of course if the big jump is too much, it's sometimes possible to take smaller steps (like expanding the competition to have an undergraduate level, or many other options).