NASA Means Business Competition Awards Top Honors for 2008 - Coalition for Space Exploration - From the article:
The team from the University of Wisconsin - Madison received grand prize honors, including a trip to Washington, D.C. to present its winning entry to top NASA officials and a cash prize. Other finalist teams participating in the final judging were from Embry Riddle Aeronautical University Worldwide of Eglin Air Force Base, Fla.; Bentley College of Waltham, Mass.; and Miami International University of Art & Design – Miami, Fla.
The annual competition, sponsored by NASA and the Coalition for Space Exploration and directed by TSGC, meets NASA’s need for promotion by enlisting the innovative minds of today’s college students. This year, participating teams were challenged to develop a program to help NASA share the innovation and technologies it creates to spur developments in research and commerce. The goal was to increase awareness that the nation’s investment in spaceflight technologies can be used in a variety of fields beyond NASA.
There's more in the article on the winning team's efforts. It's not over, though - the winning team has more ahead of them (see the 2008 event timeline.
The NMB site is already posting an early bird call for 2009.