Monetary Prize for 100 MPG Vehicle?

Climate Progress claims to have a memo that the leaders of the House Republicans will be spreading around on energy policy. Skipping past the political back and forth in the memo and in the Climate Progress response, here's an interesting excerpt from the memo (although if the memo shown in Climate Progress is for real and accurate, I hope they fix the first sentence):

To increase the supply American-made energy in environmentally sound ways, the legislation will:

... (skipping a few points) ...

* Provide a monetary prize for being the first to develop an economically feasible, super-fuel-efficient vehicle (reaching 100 miles-per-gallon); and ...

I'm sure these folks and this one would agree that sounds like a good idea ...