Zero Science

Map reading secrets may yield $10m, innovations - Nashua Telegraph.com (link from X PRIZE Foundation news ticker) - covers Genomics X PRIZE Team ZS Genetics, which works with the Hubbard Center for Genome Studies at the University of New Hampshire. It explains the "reads" that ZS's system does during genome sequencing. It sounds like going for the prize is right for ZS Genetics because it aligns well with what they need to do to make their product, and it works well for UNH, too, because winning the prize would be good press and "cool", which is important if you want to attract good students and researchers.