Here's a post on the Google Lunar X PRIZE Teams page from STELLAR that I thought was particularly interesting:
Team STELLAR Announcements - Here are some excerpts:
We expect and intend to split ALL the prize money with the volunteer organization. ... we expect that there will be bonuses for special achievements. We may need to use some of the prize money to attract funding ...
One of the companies that will be contracting to AARC is the recently formed EarthSpace Commerce Corporation ...
Although developing products and selling them in the marketplace will be the mandate of ESCC and the other for-profit affiliates, other for-profit affiliates will have the same opportunity to develop these products out of this research as any other company or organization with access to AARC’s open-source research results. ...
Finally, we are ramping up our fund-raising efforts ... we are considering filming a documentary.
There are many more posts on the Teams site; keep checking that site for updates from all the teams.