more on NASA Ads for Centennial Challenges

The Wall Street Journal Online has a short article on Representative Ken Calvert's proposal to have NASA fund the Centennial Challenge prizes with advertising revenue. This article was mentioned in the Space Frontier Foundation's April NewSpace News compilation. RLV News reports that JP Aerospace doesn't like the idea of having to compete with NASA for advertising business. In the Space Politics comments from a few weeks ago (linked by the RLV News post) I was concerned that companies like JP Aerospace would lose business if NASA went with this plan as is. I'm not sure how one might adjust the advertising plan in such a way as to address this concern and still bring in the money for Centennial Challenges. Anonymous on the Space Politics comments suggested that Congress should just fund the tiny Centennial Challenges program adequately the normal way.