X PRIZE Foundation announces director of AXP

The X PRIZE Foundation announces that Donald J. Foley will be the Senior Director of the Automotive X PRIZE. His background is public relations, emphasizing the importance of this aspect of prizes. A lot of times teams are as interested (if not more interested) in the public relations benefits (whether they be corporate advertising and public relations, personal resume content, or just the fun of being in the limelight) as in the prize itself.

More on the X PRIZE Foundation annoucement can be found at AutoblogGreen.